This looked like what could be a perfect, dark red. But I was wrong- at least for my skin tone. I so badly wanted to love this color and even tried it two different times. My skin just has too many red undertones for this. And it looks awful on me. It really is a great red, which makes it that much more disappointing. The formula was pretty difficult, too. It was very thick and tricky to work with. First Chanel fail. Boo.